Director
James Bettcher

As an agricultural producer, I believe I have a very noble calling. It is my job to supply the world fresh, safe food. After graduating high school, I had aspirations of becoming a doctor of veterinarian medicine. However, due to my father’s sudden illness I choose to come back to our family farm.

My wife, son and I own and operate a 2nd generation 2,200 acre farm located in Taber, Southern Alberta. Our farm consists of 185 pure bred Gelbvieh and commercial Red Angus cows. We also produce sugar beets, cereal grains and alfalfa. I have a passion for agriculture and co-operatives. I have been involved with various agricultural related boards always serving with the goal of giving back to the community which has served my family so well over the years, and doing my part to improve and make better the organization I serve.  Our farm has been recognized as a Top 10 Sugar Beet Producer three times in the past 10 years.

I am not afraid to question and challenge management or my peers. I believe I have a common sense approach to business when it comes to making decisions and setting direction. I have a proactive approach versus reacting to circumstances and situations.

I have been a director with UFA Co-operative Limited since 2014 and was a delegate since 2005. I served as the President of the Badland Hills Cattle Grazing Association for ten years, prior to becoming their Executive Director.