John is a serial social entrepreneur and organizational builder with over two decades of experience building and growing successful organizations that combine purpose and profit.

Prior to joining Realize Strategies Co-operative in 2012, he held a number of senior and executive level positions in the private and public sectors. From 2001 – 2007, he led the national operations of WE Group of Companies where he oversaw a portfolio of values-driven business generating a combined $50 million in annual sales. Profits from these companies were invested in a group of non-profits that were funded and managed by the company. In 2003, he co-founded The Tyee, an award-winning national news website focused on “solutions journalism”. In 2013, he co‑founded Buy Social Canada – Canada’s national social enterprise certification and social procurement training organization.

From 2004 – 2016, John served as Director and Chair of Fairtrade Canada. Under his leadership, Fairtrade Canada grew from a $400,000 annual enterprise, funded 50% by government grants, to a $2.5 million impact organization funded solely by commercial licensing revenue. From 2010 – 2013, John also served as Director and Global Finance Chair of Fairtrade International, where he oversaw the organization’s $18 million Canadian global operating budget.

John has served on the Board of the BC Co-operative Association since 2012 and has previously served as President of the Board and Treasurer. He currently serves as Vice-Chair and manages the Association’s day-to-day operations.