Be proud of your co-operative identity

24 Mar 2015 | Archives

In the wake of the global financial crisis people are paying more attention to their economic decisions – looking for ethical places to work, sell, and buy goods and services.  Co-operatives answer to these needs. So how can your business showcase its co-operative identity?

We, the members of the International Co-operative Alliance, are at the forefront of developing a global identity for the sector.  A Marque which we hope will lead to the co-operative identity having much greater visibility and recognition across the world by 2020. 

Free to use, our co-operative Marque was launched in 2013 as an ethical badge to be used alongside your brand.  The Marque is versatile! It can be applied to your website homepage, newsletters, email signature, publications, promotions, packaging, merchandise and even buildings!  We also have our own namespace on the internet, the domain .coop, which is reserved just for co-operatives.  Using a .coop domain on your website and emails means that YOUR co-op identity is visible 24/7, and the domain is free for the first year.  

Together the Co-operative Marque and a .coop domain help differentiate between a co-operative and an investor or privately-owned business.

As a member of the Alliance I know that you are proud of your co-operative identity and the difference that our values-based model of business makes to peoples’ lives.  So I am writing to ask for your help in promoting our Marque and internet domain .coop to your members.  With your help we can encourage more co-operatives to promote their co-operative identity and demonstrate that they are proud to be part of a global movement and that together we support the growth of co-operation around the world. 

We’ve already made great progress:

  • 8128 .coop domains registered in 94 countries, 39% of Alliance Members
  • 1076 successful Marque applicants in 93 countries, 23% of Alliance Members

Now we need your help to promote our shared Co-operative Identity, and if you have not done so already please apply today at www.identity.coop and help make the co-operative identity one of the best known ethical marques in the world by 2020. 

To find out more about the co-operative identity please contact: Nicola Huckerby, Global Marketing Lead for Co-operative Identity nicola@identity.coop or view the Co-operative Identity Toolkit.

Thank you for your support and co-operation.

Co-operatively yours

Dame Pauline Green
President, International Co-operative Alliance

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