{"id":237904,"date":"2021-06-21T10:40:00","date_gmt":"2021-06-21T14:40:00","guid":{"rendered":"https:\/\/canada.coop\/boosting-the-co-operative-identity-online\/"},"modified":"2022-09-08T11:50:08","modified_gmt":"2022-09-08T15:50:08","slug":"boosting-the-co-operative-identity-online","status":"publish","type":"post","link":"https:\/\/canada.coop\/en\/boosting-the-co-operative-identity-online\/","title":{"rendered":"Boosting the Co-operative Identity Online"},"content":{"rendered":"\n<p>Co-operatives have unique&nbsp;<a href=\"https:\/\/canada.coop\/en\/development\/\">development<\/a>&nbsp;tools and because the&nbsp;<a href=\"https:\/\/canada.coop\/en\/operation\/\">co-operative business model<\/a>&nbsp;is a major differentiating feature, it deserves to be integrated in the brand identity strategies. And one way to promote the co-operative difference is by using a strong identity tool: the .COOP domain name extension!<\/p>\n\n\n\n<p>In fact, to build an efficient and coherent identity, it\u2019s important to consider every element that helps recognize and create a strong anchoring point for the audience. Therefore, using the domain name extension is crucial, especially for the co-operative movement. Thanks to the&nbsp;<a href=\"https:\/\/canada.coop\/en\/international-co-operative-alliance\/\">International Co-operative Alliance (ICA)<\/a>&nbsp;who created it and once an eligibility check has been done, the .COOP domain is accessible to all legally incorporated co-operatives, organizations, research groups, associations, and other initiatives operating within the co-operative and mutualist sector.<\/p>\n\n\n\n<p>Using this common identifying feature also solidifies the links within the&nbsp;<a href=\"https:\/\/crm.canada.coop\/en\/map\">co-operative movement<\/a>&nbsp;and strengthens the co-operative model position in all business sectors. Furthermore, this small change gives a clear and meaningful message. It can have a strong positive impact on people\u2019s perspective who recognize its significance and can help showcase the co-op model for those who should learn to recognize it. It can represent trustworthiness and economic advantages for communities, as well as create the desire for discovery and loyalty.<\/p>\n\n\n\n<p>To join thousands of co-operative businesses and associations from around the world just like&nbsp;<a href=\"https:\/\/canada.coop\/en\/about\/\">Co-operatives and Mutuals Canada (CMC)<\/a>&nbsp;who are using the .COOP domain, check out the&nbsp;<a href=\"https:\/\/identity.coop\/about_dotcoop\/\">co-operative identity<\/a>&nbsp;website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-operatives have unique&nbsp;development&nbsp;tools and because the&nbsp;co-operative business model&nbsp;is a major differentiating feature, it deserves to be integrated in the brand identity strategies. And one way to promote the co-operative difference is by using a strong identity tool: the .COOP domain name extension! In fact, to build an efficient and coherent identity, it\u2019s important to consider [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":237923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[133],"tags":[136,134,153,137,135,154],"class_list":["post-237904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-co-operatives-development","tag-communication-and-medias","tag-education-en","tag-government-relations","tag-members-engagement","tag-research"],"_links":{"self":[{"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/posts\/237904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/comments?post=237904"}],"version-history":[{"count":2,"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/posts\/237904\/revisions"}],"predecessor-version":[{"id":237926,"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/posts\/237904\/revisions\/237926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/media\/237923"}],"wp:attachment":[{"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/media?parent=237904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/categories?post=237904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canada.coop\/en\/wp-json\/wp\/v2\/tags?post=237904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}